Layal Larent
Delve into the case study of how Fleet Hosting elevated Layal Larent in transitioning from a candle business, originally stored at home, into a self-sustaining online venture.
The Challenge
Layal Larent's candle business encountered several hurdles in a fiercely competitive market. Firstly, as a newcomer, it struggled to gain traction among numerous existing brands vying for attention.
Moreover, the challenge of storing inventory at the owner's home impeded efficient sales, hindering the company's growth potential.
Additionally, despite having crafted a logo and packaging, the absence of an online presence deprived the brand of a crucial avenue for reaching customers and establishing credibility. Financial constraints also posed a significant obstacle, requiring Layal Larent to seek cost-effective solutions to propel the business forward within a limited budget.
Our Approach
Despite budget limitations, our strategy revolved around leveraging Layal Larent's strong branding to maximise impact. We aimed to create a website, devise a marketing plan, and generate compelling visual content for social media platforms and the website itself. The existing branding provided a solid foundation for cost-effective yet impactful initiatives.
Addressing the challenge of excess stock stored at home was prioritised. Urgent action was required to free up personal space and enhance sales efficiency. We focused on implementing high-conversion sales methods to swiftly move inventory and alleviate storage constraints.
Focusing on transitioning from word-of-mouth sales to a marketable online store, our goal was to increase accessibility to Layal Larent's catalogue.
The Solution
We utilised our in-house photographer to create captivating social media content, developed a bespoke website reflecting Layal Larent's brand, and efficiently managed the budget, redirecting funds to stock clearance advertisements.
- Instagrammable Content: Leveraging our In-House Photographer, Ahmed Osman, we produced captivating visuals tailored for social media platforms and the official website.
- Identity Development: We customised a bespoke website for Layal Larent, incorporating their colour schemes, existing branding, and ideas while infusing our own creative touch to showcase their catalogue effectively and drive conversions.
- Budget Management: Working with a reduced budget, we delivered a high-quality final product. This spending approach allowed redirection of additional funds towards advertisements, aiding in the clearance of excess stock.
Results & Impact
- Rapid Increase in Brand Recognition: The creation of captivating visuals for social media and a bespoke website, coupled with strategic budget management, significantly enhanced Layal Larent's brand recognition, attracting a wider audience and boosting credibility in the market.
- Substantial Revenue Surge: Sales skyrocketed, propelled by new customers and repeat buys from loyal customers due to an easy to use sales platform and engaging social media community.
- Transformation of Market Perception: Layal Larent's market perception evolved from being a niche player to a reputable brand, while the community perception shifted towards viewing Layal Larent as a forward-thinking and accessible provider of high-quality products. Layal Larent was also featured in Good Homes Magazines due to this.
