AhmedIOsman
Fleet Hosting helped AhmedIOsman revive his lost USB photography portfolio into a public collection of timeless images.
The Challenge
Ahmed Osman was not your typical photographer. He curated a collection of timeless memories, each meticulously frozen in time, a treasure he believed to be lost forever. However, one day, while sorting through his accumulated pile of cables and technological gadgets, he stumbled upon a USB drive that struck a familiar chord. Upon plugging it in, he was greeted with opened folders revealing his long-lost trove of precious memories.
Realising the value of his rediscovered collection, Ahmed Osman was determined not to let the opportunity slip away again. Seeking assistance, he turned to Fleet Hosting to establish a brand identity and craft a website. However, he faced a significant hurdle: he was uncertain about the style of branding, website design, or portfolio presentation he desired. His only certainty was the desire to utilise his long-lost yet newly found collection as the focal point of his endeavour.
Our Approach
We tackled the challenge with a collaborative approach. Through in-depth interviews, we gained insights into his goals and artistic vision.
We also knew that we had to thoroughly analyse Ahmed's portfolio, evaluating trends and identifying opportunities.
Drawing on our collective creativity and expertise, we hosted brainstorming sessions to generate innovative ideas, fostering a collaborative environment for diverse perspectives to converge.
Informed by our research and brainstorming, Fleet Hosting crafted a strategic roadmap for Ahmed's vision, ensuring alignment with his objectives.
The Solution
Collaborating with Ahmed Osman, we designed a classic branding identity featuring a vintage-inspired logo and green colour scheme. Our web development showcased his collections prominently, cycling through layouts to meet his perfectionist standards.
- Classical Branding: We crafted a signature style logo inspired by old school photography portfolios. We also included a majority green colour scheme for the website to reflect Ahmed Osman's preferences.
- Web Development: we curated a platform paying homage to Ahmed's collections. Advertising them prominently on the main page, each image found its distinct place.
- Carefully Crafted: We cycled through 4 different website layouts before settling on the final product. Ahmed's pursuit of perfection matched our patience
Results & Impact
- Perfect Portfolio: Ahmed Osman successfully showcased his portfolio to a global audience, realizing his vision of preserving moments in time. The website has garnered over 50,000 visitors that have admired his work.
- Positive Branding: The branding work we did for Ahmed enabled him to adopt a unique colour scheme, departing from the traditional black and white theme often seen in photography portfolios.
- Audience Retention: Utilising his newly created website, Ahmed shared his artistic vision globally, engaging with the public and cultivating a community of like-minded enthusiasts who share his passion.
