NyxDrops
Dive into the story of how Fleet Hosting helped NyxDrops transform a faceless brand into an online identity. One special drop at a time.
The Challenge
NyxDrops wasn't your typical London streetwear brand. They curated trendy urban apparel – enticing fashion lovers with the style of the streets minus the anonymity. Yet, the allure of their designs posed a dilemma. Customers hesitated, uncertain of the quality claims, while fashion enthusiasts questioned the appeal without the designer label.
NyxDrops required a campaign that not only debunked misconceptions and ensured quality, but also reshaped the very perception of streetwear – turning it from an elusive trend into an accessible, guilt-free indulgence for all.
We knew there would be challenges for NyxDrops, especially in an oversaturated market. Recognising the need for differentiation
Our Approach
We started by analysing NyxDrops' market position, identifying opportunities for differentiation. Proposing mythology integration in designs and a social media platform, we aimed to deepen audience engagement.
Organising photography sessions with real people wearing NyxDrops' clothing, we created authentic content. Emphasising community involvement, we encouraged reviews and user-generated content.
Our website design highlighted core values, ensuring transparency in sourcing practices. Through this problem-solving process, we aimed to elevate NyxDrops' presence in London streetwear, resonating with their audience's values.
The Solution
We devised a campaign that celebrated the essence of London streetwear, but with a contemporary twist: #StyleWithoutLimits & #NyxDrops, a playful acknowledgement of safety concerns and a compelling message of guilt-free fashion expression
- Curated Photoshoots: We organised carefully selected models and photographed the unique designs of NyxDrops Clothing.
- Influencer partnerships: Tapping into our network of contacts, we partnered NyxDrops promoters that reached a combined audience of 300K, boosting the brand recognition.
- Brandable Content: We crafted social media templates and themes that can be easily updated with new content. Reducing cost while keeping audience familiarity.
Results & Impact
- Doubling of brand awareness: NyxDrops became synonymous with stylish, urban streetwear, catching the eye of both discerning fashion enthusiasts and curious trendsetters.
- Significant sales growth: Sales soared, driven by new clientele and repeat purchases from fashion-forward individuals and families embracing the allure of guilt-free fashion expression.
- Shift in market perception: NyxDrops successfully reshaped the London streetwear landscape, transitioning from a niche brand to a sought-after label embraced by consumers as a staple of urban style.
