KandyandVape
Explore how Fleet Hosting played a vital role in branding KandyandVape from an anonymous entity to an online persona. One vape at a time.
The Challenge
KandyandVape, a UK off-license, aimed to entice consumers with American candy and vape products, expanding online. Yet, customers doubted quality and legality, while enthusiasts questioned the appeal withoutrecognised brands.
Facing these challenges, KandyandVape needed a campaign to dispel misconceptions and reshape the image of off-license stores. They also sought advice to navigate online sales intricacies and comply with legal requirements for food and vape items in a saturated market.
Despite operating on a tighter budget than Fleet Hosting typically handled, KandyandVape sought their assistance. Remarkably, Fleet Hosting adjusted to the budget constraints without compromising quality, helping KandyandVape overcome their challenges effectively.
Our Approach
To address the challenges faced by KandyandVape, a comprehensive analysis of the market and specific concerns regarding product quality and legality of selling food and vape products online was essential.
With numerous physical off-license stores, there's a clear imperative for online dominance. Developing a unique brand identity and user-friendly website will be pivotal in expanding KandyandVape's online presence while setting it apart from traditional off-license stores.
In order to work within a restrictive budget, we equipping KandyandVape with a diverse marketing toolkit, tailored to various platforms, would empower them to creatively advertise their products and engage with customers effectively.
The Solution
We devised unique branding elements including colour schemes and logos. Our tailored website empowered them to dominate the online market as effectively as their physical presence. Additionally, we ensured budgetary adherence and crafted a comprehensive marketing strategy for sustained success.
- Creative Branding: We developed a cohesive online presence by creating a playful website and crafting a brand identity that mirrors their UK stores, meeting client needs with recognisability and cohesion.
- Curated Photoshoots: We arranged photoshoots with our in-house photographers to capture professional images of their candy and vapes, improving their product listings on the website.
- Legal Compliance: We conducted a comprehensive analysis of the market and legal requirements for selling candy and vapes online. This saw addition of 18+ product warnings, expiry dates, and accurate product descriptions.
Results & Impact
- Enhanced Online Presence: Our tailored website and branding improvements bolstered KandyandVape's digital footprint, attracting more customers and driving sales.
- Legal Compliance and Customer Confidence: Through meticulous market analysis and website adjustments, KandyandVape ensured legal compliance while instilling trust among customers
- Sustained Growth and Recognition: With a cohesive online strategy and adherence to budget, KandyandVape achieved sustained growth and gained recognition as a reputable brand in the competitive market.
